Our Inspiration

Jersey City Fashion Week was created as a program of Desha L. Jackson Give to Live Community Foundation, a project of United Charitable Programs a 501 (c ) 3 registered charity, as vehicle to give back to the community utilizing fashion and entertainment in accordance with its mission. Its creator Ms. Jackson, who has a business and practices in the areas of Entertainment and Sports among other areas, believed that fashion would provide a wonderful vehicle to support charitable causes and highlight the great city of Jersey City, its communities and people. “Fashion is about everyone”, says Ms. Jackson. “Everyone gets dressed every day, whether the label says Nike, Chanel, Elie Tahari, Michael Kors, Marc Ecko, Nine West or whatever it says, we all wear clothes. Fashion really has no dividing lines. It is something everyone can enjoy. Now include a chartable purpose to a fashion week and you have a great event with a good cause. It is an opportunity to show compassion, kindness and love for others by giving to help others in need live. This is something I believe God wants us to do because God is love. This is why JCFW motto is ‘Style with Significance: Fashion for the Greater Good on the Right Side of the Hudson.’ It’s a big ‘give back’ in order to move people forward. We are the only Fashion Week in the country where giving back and charity is one of its main purposes. We are proud of this fact!!”