Rafael Perez

Rafael Perez is a New York born and bred, Puerto Rican Young Men’s Fashion Designer, with over 20 years of accomplishments and accolades. Having been raised in the South Bronx, Rafael was at the fore front of Hip Hop Culture, and actually lived it. His love of culture, and tough upbringing are the driving forces behind his designs, and have been through-out his career.
At the start of his career, and at the mere age of 21, he was hired, in what was a test move, as the Assistant Production Designer For Jennifer Lopez Brand, Sweetface Fashions – back in the 1990’s. In just 4 years, Rafael and his team helped grow that brand, to what became a 500 million dollar company. This stardom, set off a chain of events, that saw Rafael Perez designing for the likes of…Russel Simmons-Phat Farm, Akdemiks, Alexander Jullian, DKNY and Paper Denim & Cloth – to name a few. In addition, Mr Perez has also launched/relaunched several brands, some contractual, and others such as CR24, Carters, Straight Faded etc.
In 2008 Rafael Perez founded Spectrum Ideas LLC, a fashion house with its roots in the Bronx. Spectrum Ideas LLC provided originally designed merchandise to many of the major retailers through out the United States and overseas under their private labels. And in some cases, under his very own label “Chrome Edge Apparel”. In 2012 Rafael Perez opened a boutique on Monticello Avenue, right here in our very own Jersey City, to serve the community, and provide high fashion at affordable prices. During this same period, he also volunteered his services to the “Kenmare All Girls High School”, where he taught an introductory course titled “Fashion Basics” which taught woman about fashion, not just being an concept, and how to penetrate the Fashion Industry. Rafael brings an element of street style that blends high end fashion with Streetwear culture resulting in a mix of runway ready to wear clothing

 

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